Public speaking
Public Speaking
Public speaking assumes great importance in today’s business world. Whosoever masters it can succeed the lead in any activity, which is pursued by him. There is no choice or alternative to mastering public speaking.
It has various advantages like enabling better introduction of self and the product one desires to present and sell. Effective communication can result in lasting impression. It is not always a case that the sales person has to interact with only person at a time.
There are numerous occasions when one has to deal too many people at a time. One has to reply to their queries; one has to convince them about the plus points of the product as well as its utility. There are so many other points which need to be briefed to the prospect like the product’s superior comparable features, its appropriate pricing, and valuable after sales service etc.
To be a successful speaker one has to first master own subject in all respects. He has to keep ready answers to probable questions. By putting oneself in the shoes of prospective customer one can easily think of likely questions and prepare convincing answers to them.
Good public speaker also needs to be good listener. It helps to understand to read the customer’s mind well, and thinking, his ideology, his paying capacity, his priorities, his expectations, etc. All these well judged can help sales person to concentrate on it in sales speech, which may effectively convert the enquiry into an actual sales.
The speaker has to use his wisdom, knowledge, experience, latest news; recent statistics etc. to counter various arguments which may be put forth by the customers or the viewers, well prepared speaker is bound to succeed under any circumstances.
Author- Pradip Gharpure.
Words count- 290
Contact- gharpurepradip@yahoo.co.in
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