Mentalism and Mental Magic increases your sales by communicating your message
Mentalism and Mental Magic are both commonly used sales boosting techniques in the business world. Nowhere is the use of mentalism tricks more common than in the business conventions. The highest paid mentalists in the business all work the lucrative corporate trade. Why so lucrative? Because the best businesses know that employing these people to present their goods means sales.
To communicate to potential customers what it is your company actually does – so you can gather leads and make sales you need to do two things:
- Attract customers to your stand
- Keep them listening to your sales pitch
You can have the best product in the world but if you can’t communicate what it is you’re offering – you’re not going to gather those all-important leads and make the sales your business needs to make it. Mentalists rely 100% on selling their audience an idea. If a mentalist doesn’t capture the audience’s attention and get them to focus on what he’s presenting then his magic will be lost on them. In mentalism there are only two things that are important – the idea and the convincer. For example, a mentalist may raise the idea that he can read people’s minds – he then convinces them with his pitch. Of course, he can not actually read minds (no-one can) so he must sell the idea so hard that in the end his audience buys it. To better understand how mentalists work in the corporate world, let’s take a brief look at the difference between mentalism and mental magic.
How a mentalism means increased sales
The mentalist uses psychological trickery to achieve his effects. In the perfection of his art, he has learned to use body language and use social conformity to make his audience comply with his wishes. For example, he can draw a crowd (known in the mentalism world as the reel) and get the potential buyers to the front. The methods can be simple but extremely effective.
For example, the first thing he will do is engage the crowd in a group activity – something they all do together that makes them different to the rest of the people milling around. A mentalist may ask the audience to put up their hands if they “are genuinely interested in the product”. Everyone does and a group is formed. The pressure of social conformity comes into play: individuals recognize that they are now part of a group and since they have made a sign of being ‘genuine’ they will be reluctant to make a liar of themselves by walking away before the end of the presentation.
The mentalist will then add “put your hand down if you are not going to buy today”. This command causes an ideomotor effect. That is people will act before they think and put down their hands if they have no intention of buying anything. In practice the mentalist will see hands go halfway down and freeze before going back up (when the thinking brain starts to work). Laughing good-naturedly the mentalist will then draw all the “serious people” to the front. It is now harder for these people to leave (they will have to push their way back through the crowd) and social conformity comes into play again as these members of the audience are now under the spotlight. During the rest of the pitch these customers will be subtly flattered by the mentalist and, in front of the audience, be allowed to become the ’stars’ of the show. This is similar to the stage hypnosis phenomenon whereby the mentalist can get people on stage to do what he likes if he allows them to become the focus of the audience’s appreciation.
The result is that of the large crowd drawn, the mentalist manages to drawn out the pool the people most likely to become customers. He then creates a positive situation for these potential customers in which they are made to feel important a positive feeling they associate with the product on sale. Anyone from the company the mentalist is representing who calls one of these people later can be sure of a warm welcome.
How mental magic leads to increased sales
Whereas the mentalist hides his mentalism techniques behind his pitch presentation (he comes across as an engaging personality) mental magic is designed to be noticed. Crowds are drawn because the conventions are largely boring and the mental magic brings a lot of word of mouth traffic. How does it work? The feats of mental magic are entertaining and drawn in the crowds but they also pass on the sales pitch. One successful mental magician working today will work his magic with numbers, inviting the crowd to work along with him using the calculators on their cell phones.
He has the audience shout out random numbers to do with the company such as “can anyone guess how many people in America today are still looking for cheaper car insurance? Shout out a number?” adding up the numbers as he goes. At the end he opens a prediction that successfully matches the final number in the crowd’s cell phones. “This number,” he adds, “is the personal phone number of our marketing manager Craig, who will be happy to let anyone who rings it in on a very special deal”. Everyone walks away from a memorable sales pitch, with a story to tell and the your company’s phone number in their cell phones!
Most mentalists working for companies at conventions will act like they are just another member of the team, not a specially hired professional. This ruse increases sales by making the members of your workforce seem like intelligent, creative and engaging people – which they probably are – but does this show through in your current sales presentations?
The author is a expert on mentalism and mental magic. Read more about mentalism and mental magic at Mental-Magic.com
Hebrew Translation
Hebrew is a different language then most languages world wide.
To start off the difference list Hebrew is written from right to left.
While in English the sentence “I am going to the market”
Doesn’t reveal the writer sex in Hebrew its different and each
Statement includes the writer sex.
From wikipedia (original) :
“Hebrew (עִבְרִית, Ivrit, About this sound Hebrew pronunciation)is
a Semitic language of the Afro-Asiatic language family. Culturally,
it is considered a Jewish language. Hebrew in its modern form is
spoken by more than seven million people in Israel while Classical
Hebrew has been used for prayer or study in Jewish communities
around the world for over two thousand years. It is one of the official
languages of Israel, along with Arabic. Ancient Hebrew is also the
liturgical tongue of the Samaritans.”
Hebrew translation requires the use of a professional translator
that can translate while maintaining the original document spirit.
Hebrew is a language composed of metaphors. Its one of the
World ancient languages and considered to be rich and descriptive.
Each text type requires a different translator since each text is
Composed of a different vocabulary. Take legal translation for
Example. A civil translator might mistake legal terms as casual
Conversation and supply you with a low quality translation.
This is especially right in the case of legal translation since Israeli
Courts require a proof that the translator is authorized to create
a legal translation.
Another great example is academic translation which usually uses
An inner language composed of academic lingo and vocabulary.
Only a professional translation company could suit the right translator
To the right text and supply you with a quality translation.
Naturally using a Israeli translation service is well advised considering
Israel has a good currency rate granting you with a great price in
Comparison to other countries and even freelance translator.
Hope you found this interesting
Information courtesy of zamenhof translation
Cheers, Sagive
Public speaking
Public Speaking
Public speaking assumes great importance in today’s business world. Whosoever masters it can succeed the lead in any activity, which is pursued by him. There is no choice or alternative to mastering public speaking.
It has various advantages like enabling better introduction of self and the product one desires to present and sell. Effective communication can result in lasting impression. It is not always a case that the sales person has to interact with only person at a time.
There are numerous occasions when one has to deal too many people at a time. One has to reply to their queries; one has to convince them about the plus points of the product as well as its utility. There are so many other points which need to be briefed to the prospect like the product’s superior comparable features, its appropriate pricing, and valuable after sales service etc.
To be a successful speaker one has to first master own subject in all respects. He has to keep ready answers to probable questions. By putting oneself in the shoes of prospective customer one can easily think of likely questions and prepare convincing answers to them.
Good public speaker also needs to be good listener. It helps to understand to read the customer’s mind well, and thinking, his ideology, his paying capacity, his priorities, his expectations, etc. All these well judged can help sales person to concentrate on it in sales speech, which may effectively convert the enquiry into an actual sales.
The speaker has to use his wisdom, knowledge, experience, latest news; recent statistics etc. to counter various arguments which may be put forth by the customers or the viewers, well prepared speaker is bound to succeed under any circumstances.
Author- Pradip Gharpure.
Words count- 290
Contact- gharpurepradip@yahoo.co.in
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